Asst. Manager – Digital & Medical

About the Role

Bioplus Life Sciences is seeking a dynamic, creative, and digitally driven professional to strengthen and elevate the company’s digital presence across international markets. This role will develop and execute integrated digital marketing strategies, create premium digital content, enhance corporate and product websites, and drive social media engagement.

The successful candidate will combine strategic digital marketing expertise, strong content-development capabilities, and creative thinking with an understanding of the healthcare and pharmaceutical industry. You will work closely with regional teams, agencies, designers, and digital partners to deliver consistent, scientifically credible brand communication.

Key Responsibilities

• Lead content development, enhancement, and ongoing management of corporate and product websites across international markets.
• Create website content, product pages, brand stories, landing pages, and campaign-specific digital assets that reflect a premium, contemporary, and scientifically credible brand identity.
• Improve website navigation, user experience, SEO performance, and digital visibility; coordinate upgrades, launches, and maintenance with web agencies, designers, and regional teams.
• Develop and edit high-quality, scientifically aligned content for websites, blogs, articles, newsletters, product communications, campaigns, and digital advertisements.
• Translate complex scientific and product information into clear, compelling, audience-appropriate communication while maintaining a consistent brand voice.
• Develop social media strategies for international markets and plan activity across Instagram, Facebook, LinkedIn, and YouTube.
• Conceptualise and coordinate engaging campaigns, posts, reels, videos, infographics, carousels, and interactive content.
• Prepare monthly content calendars aligned with product launches, marketing priorities, and regional activities; ensure timely execution across regional offices.
• Work with regional and country offices to understand local priorities, support product launches, and apply central guidelines with appropriate market-level customisation.
• Drive digital visibility through SEO, SEM, paid campaigns, and content marketing initiatives.
• Track website traffic, search performance, engagement, reach, conversions, and campaign ROI; recommend data-driven improvements.
• Explore emerging digital platforms, AI-enabled content tools, and innovative marketing opportunities to strengthen brand awareness and audience engagement.

Qualifications & Experience

• Bachelor’s or postgraduate degree in Marketing, Mass Communication, Journalism, Digital Media & Marketing, or Advertising; an MBA in Marketing is preferred.
• 5–8 years of experience in digital marketing, communications, content development, or a comparable role.
• Experience in pharmaceutical, healthcare, or related regulated sectors is preferred.
• Experience managing multiple brands, international markets, or regional digital marketing activities is an advantage.
• Excellent written and verbal English communication skills, with strong content-writing, creative, and campaign-conceptualisation abilities.
• Good understanding of website architecture, content management systems, SEO, digital user experience, and digital campaign execution.
• Hands-on knowledge of social media platforms, content planning, digital analytics, performance metrics, and reporting.
• Experience coordinating with creative, digital, and website-development agencies, as well as cross-functional and international teams.
• Strong project-management, coordination, multitasking, and stakeholder-management abilities.
• Proficiency with WordPress or similar CMS platforms, SEO and keyword research tools, Google Analytics 4, Google Search Console, Meta Business Suite, and LinkedIn Campaign Manager.
• Familiarity with Canva, Adobe Creative Suite, email marketing, marketing automation, and AI-enabled content and productivity tools.